About Us

   Hale speaks to the strength we carry—through long days, evolving roles, and steady ambition.
   Rue reflects the stories we gather along the way: moments of reflection, shifts in direction, and growth shaped by experience.

   We started by noticing what workwear had become.
Limited in colour, repetitive in form, and often disconnected from comfort. We saw space to design something more thoughtful—where style and ease could exist without losing purpose.

   Our designs bring colour with restraint, comfort with structure, and detail with intention.
Made using breathable fabrics and priced reasonably, so good workwear feels attainable, not occasional.

  "Because we believe professionalism and style can coexist."